Cookies are small text files stored in your browser

🍪Cookies are small text files stored in your browser when you visit a website. MazaIndia uses cookies to improve your experience, remember your preferences, serve relevant advertisements, and understand how visitors use the site. This policy explains exactly which cookies we use and why.

1. Types of Cookies We Use

Cookie Type	Who Sets It	Purpose	Duration
Essential / Session Required	MazaIndia	Maintain your session, remember newsletter dismissal, remember cookie consent choice	Session – 1 year
Analytics Analytics	Google Analytics (_ga, _gid, _gat)	Measure page views, session duration, traffic sources, and user behaviour — in anonymised, aggregated form	2 years (_ga)
Advertising Ads	Google AdSense (IDE, DSID, test_cookie)	Serve personalised ads based on your browsing history. Measure ad performance and prevent repeated display of the same ad.	13 months
Performance Optional	MazaIndia / Google Tag Manager	Monitor site performance, page load speed, and Core Web Vitals for editorial improvement purposes	30 days
Social Media Optional	Facebook, Twitter/X, YouTube (if embedded content is present)	Enable social sharing features and embedded media. These providers may also use this data for their own advertising purposes.	Varies

2. Google AdSense Cookies

Google AdSense is our primary advertising partner. Google uses the DoubleClick cookie (IDE) to serve ads across the internet and measures conversions. Google may also use data from its Google Account if you are signed in, to personalise ads across devices.

To learn more about how Google uses data from sites that use Google products, visit: policies.google.com/technologies/partner-sites

3. Google Analytics Cookies

We use Google Analytics 4 (GA4) to understand how visitors interact with MazaIndia. Google Analytics places the following cookies:

_ga — Distinguishes users. Expires in 2 years.
_ga_XXXXXXXX — Maintains session state for GA4. Expires in 2 years.
_gid — Distinguishes users for 24 hours.

We have enabled IP anonymisation in Google Analytics, which means your IP address is truncated before storage. We do not use Google Analytics Advertising Features or Demographic Reporting.

4. How to Control & Opt Out of Cookies

You have several options to control or opt out of cookies:

Browser settings: All modern browsers allow you to block, delete, or restrict cookies in your browser settings. Note that blocking essential cookies may affect site functionality.
Google Ads Settings: Opt out of personalised Google ads at google.com/settings/ads
Google Analytics Opt-out: Install the Google Analytics Opt-out Browser Add-on
NAI Opt-out: Opt out of interest-based advertising from NAI members at optout.networkadvertising.org
DAA Opt-out: Use the Digital Advertising Alliance opt-out at aboutads.info/choices

c89;By continuing to use MazaIndia, you consent to the use of cookies as described in this policy. You can withdraw your consent at any time by adjusting your browser settings or using the opt-out links above.